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Privacy Policy

Effective: January 1, 2020


Thank you for visiting As consumers, we all care about how personal information is collected and used, so we want to be clear about some things you should know about our website. When you visit our website, you may provide personally identifiable information about yourself, and we may also obtain certain information about your visit that is not identifiable to you. This Privacy Policy is to let you know what information we collect from you and how we use that information, so please take the time to read and understand it. This Privacy Policy may change from time to time, so feel free to access and review it whenever you visit our site.


By visiting, you agree to the practices described in this Privacy Policy, which describes the information we collect when you visit our website, and how we use that information. This Privacy Policy will also instruct you on what to do if you do not want your personal information collected or shared when you visit the Bugaboo website.

Residents of California should be aware that California law affords them certain rights regarding their Personal Information. Residents of California should review the California Privacy Notice that supplements and forms a part of this Privacy Policy. The California Privacy Notice is available at

Voluntarily Supplied Personally Identifiable Information

Bugaboo will not collect any personally identifiable information about you (for example, your name, age, address, telephone number, or e-mail address) unless you provide it to us voluntarily. If you do not want Bugaboo to collect your personally identifiable information, please do not submit it to us. If you have already submitted this information to Bugaboo and would like us to remove it from our records, please contact us at the address listed the “Who to Contact” section of this Privacy Policy. If you do provide Bugaboo with personally identifiable information, your information will not be shared for commercial purposes with other organizations other than our business partners who process and fill orders and payments for items purchased on our website. We may also use voluntarily provided personally identifiable information to improve the content of our website, to notify you about updates to our website, special offers, promotions, and to contact you for marketing purposes. If you do not want to receive such e-mails from us, please contact us at the postal address listed in the “Who to Contact” section of this Privacy Policy and tell us so. We will take reasonable steps to delete your personally identifiable information from our records.

Automatically Collected Non-Personally Identifiable Information

As you navigate through our website, you leave a trail of electronic information about your visit. This information is not personally identifiable to you, and may include: (i) what Internet browser you are using; (ii) your computer’s operating system; (iii) the time and amount of time spent visiting our website; (iv) usage patterns within our website; and (v) the domain name of the website or advertisement from which you linked to our site. This anonymous information, referred to as “Clickstream Data,” can be collected, aggregated and stored by Bugaboo’s website’s server, and we use it to improve our website for our customers and other visitors.

Information We May Place Automatically on Your Computer’s Hard Drive a/k/a Cookies

When you view Bugaboo’s website, we may cause some information to be stored on your computer (in the form of a “cookie” or similar file) to help us tailor our website and interactive advertisements to better match your interests and preferences. With most Internet browsers, you may erase cookies from your computer’s hard drive, block cookies, and receive a notification or warning before a cookie is stored. Please refer to your browser’s instructions or help screen to learn more about these functions.

Cookies from Google

Since Bugaboo’s website uses’s platform, you may also wish to block cookies from Google. You may opt out of Google’s use of cookies by visiting the Google advertising opt-out page (  Alternatively you can opt out of participating parties’ use of cookies (including by visiting the Network Advertising Initiative opt out page (

Compliance with the Children’s Online Privacy Protection Act of 1998

Bugaboo will not knowingly collect any personally identifiable information (name, address, telephone number, or e-mail address) from children under thirteen years of age without prior verifiable parental consent. If a child has provided us with personally identifiable information, we ask that a parent or guardian of that child contact us at the postal address listed at the bottom of this Privacy Policy to tell us if they would like such information deleted from our records. We will delete personally identifiable information of the child from our records.

Links to Other Sites

Solely for the convenience of our visitors, may contain links to websites other than our own. Bugaboo’s Privacy Policy does not apply to your access to such other websites, which may (or may not) have privacy policies. Please understand that Bugaboo does not control any such “linked” websites (or the content contained on such websites) and takes no responsibility for their content. It should not be implied that Bugaboo endorses or otherwise recommends such websites or their products or services offered.

Who to Contact for Personal Information Removal

If you have submitted personally identifiable information through and would like Bugaboo to delete that information from our records, please contact us:

Website Relations
Bugaboo North America Inc.
142 W. 57th Street
New York, NY 10019

Upon receiving your request to delete your personally identifiable information previously provided to us from our records, Bugaboo will take reasonable steps to do so. However, we will not consider past requests to delete your personally identifiable information as a continuing request to us, or obligation for us, to delete personally identifiable information you may provide to us in the future. So if you provide us with your personally identifiable information during future visits to our website, we will not delete it from our records, unless you send us a new request to do so.